Tamil film actor and producer Vishal has commended Chief Minister Vijay for approving a significant policy change that allows cinema halls across Tamil Nadu to screen five shows daily for newly released films during their first week. The move, which deviates from the standard four-show format, has been welcomed as a crucial step towards revitalising the state's film exhibition sector.
In his statement, Vishal described CM Vijay as 'the most prolific actor turned politician', highlighting the Chief Minister's deep understanding of the entertainment industry's challenges. The praise comes after Vishal had previously submitted formal requests to the Tamil Nadu government seeking relief measures for the struggling film industry, which has faced declining footfalls and increased competition from OTT platforms in recent years.
The additional screening slot is expected to boost box office collections during the critical opening week, providing producers and distributors with enhanced revenue opportunities. Industry analysts suggest this could particularly benefit mid-budget films that often struggle to recover costs within limited release windows. The decision reflects a growing trend among regional governments to support local film industries through policy interventions, with similar discussions emerging in other states including Bihar, where the Bhojpuri film industry has sought comparable support from state authorities.